VkusVill. How to Revolutionise Retail by Doing All Wrong by E.Schepin (2020)
It is a very interesting book sharing experience of launching a new retail chain in a fairly competitive market in a country that faced several macro headwinds during the time of growth.
The business offered quite a unique product to customers – fresh, healthy food in local shops. It was started by a young manager who needed fresh dairy products for his baby and could not find the right quality he was looking for.